7 Steps to Building a Successful Social Media Strategy

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Social media has been termed as the fastest growing marketing tool of the decade, as it gives companies the power to access millions of customers at the touch of a button. With over 91% of Internet users using at least one social networking tool, it has become imperative for every business to build an effective strategy. Here are 7 key actions towards developing a successful social media strategy for your business.



1 . Establish your goals

The launch of a strategy is similar to any other marketing strategy. Determine what exactly your goals are before opening accounts in major social networks. An important point to be kept in mind is definitely that social media can be a long-term strategy aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.

2 . Create a plan

Your marketing plan should include choosing the number of social networks to get started with, determining the number of times each account will be updated and deciding on whether the updates will be announcements or conversations. You will also have to decide on how to integrate your social media strategy with your company's overall communication's strategy.

3. Appoint a social media manager

If you have adequate resources it is preferable to appoint a social network manager, with previous experience, to handle the regular updating of the different social networks. If not, you can delegate the updating task to a few of your employees who are familiar and comfortable with the domain name.

4. Determine your niche

Facebook, Twitter, LinkedIn, Digg, StumbleUpon, YouTube, Reddit, Yelp; the list maintains growing day by day. Each network comes with its own strengths and weaknesses and opportunities and threats. You have to research and determine as to which network will work best with your target audience. Remember that your niche will vary depending upon whether your business is usually local, regional, national or global.

5. Engage with your contacts

This can be termed as the most important aspect of a social media strategy. Your contacts are the main influence you have in building and sustaining a positive corporate identity. Engage with your contacts through both online and offline events. For example , social microblogging site Twitter offers opportunities for online engagement through TweetChat and offline events through Tweetup.

6. Evaluate and analyze your progress

Maintain monitor of essential statistics like the accurate number of updates, fresh number of followers/fans which have been added, number of comments/ responses and additional sizeable actions that were taken. Objectively measure and analyze these essential metrics against your social media goals on a monthly or weekly basis.

7. Adapt and improve when necessary

In conclusion, it is definitely essential to keep in mind that there is definitely zero exact science where sociable media strategy is definitely worried. Strategies vary in accordance with business market and type. It can be just as you maintain using the press, that you will become capable to understand what particular strategies function well for your business and what no longer. For example , you might possess learnt that while keeping competitions on Facebook may obtain you even more 'wants', it might not help you attach with your favored target audience necessarily. The magic formula is usually to not really provide up but to maintain changing and producing improvements to your sociable press technique whenever required.

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