Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement.These devices (called direct
response mechanisms) include a (1) coupon to cut and mail, (2) business reply card, (3) toll-free telephone number, or, on the internet, (4) hotspot to click.
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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.: 465 Sponsors of
advertising are typically businesses wishing to promote their products or services.
Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.
Direct response television (DRTV) is any television
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