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Spectrum Reading, Kindergarten (Spectrum) Blue Ocean Strategy is a marketing theory from a book published in 2004 which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. De Blue Ocean Strategy (BOS) (Engels voor Blauwe-oceaan-strategie) is een bedrijfsstrategie.De strategie werd in 2005 gepubliceerd in het gelijknamige boek, geschreven door W. Chan Kim en Renée Mauborgne van The Blue Ocean Strategy Institute van INSEAD.De kern van de strategie bestaat erin nieuwe markten te creëren, de Blauwe Oceanen.Dit staat in tegenstelling met het in een bestaande … Efter Øjemål. 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The Reluctant Romantics Box Set (The Fall, The Mind, The Heart) La signora dei gelsomini Teddy Cleans The House Not Quite Free (A Lowcountry Mystery) (Lowcountry Mysteries Book 9) With blue ocean strategy & shift tools and frameworks, you can create blue oceans of uncontested market space in an opportunity-maximizing, risk-minimizing way. Rosalind Passes A Novel Musicians resource Rather than competing within the confines of the existing industry or trying to steal customers from rivals (Bloody or Red Ocean Strategy) in the HBR of October 2004 W. Chan Kim and Renée Mauborgne suggest Blue Ocean Strategy: developing uncontested market space that makes the competition irrelevant.According to Kim and Mauborgne, competing in overcrowded industries is no way to sustain … IRM Abnormal Psychology 4E In 2005, Professors W. Chan Kim and Renee Mauborgne launched a revolution in business strategy by encouraging firms to evacuate shark infested waters. Their book, "Blue Ocean Strategy: How to ... 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