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Business Research Methods 5 CHAPTER -1
BUSINESS RESEARCH The word
research is composed of two syllables, re and search. Market
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Research comprises "creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. download
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Research methods is a broad term. While
methods of data collection and data analysis represent the core of
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