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Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in
strategic decision making for an organization.. CI means understanding and learning what is happening in the world outside the business to increase one's competitivity.
Folkhögskola 2.0 : ett kompetensutvecklingsprojekt Indicate the current products or services and market segments that are targeted for increased penetration. Indicate the new market segments that are being developed and the current products or services that are being expanded into them.
Marketing strategy is a long-term, forward-looking
approach to planning with the fundamental goal of achieving a sustainable
competitive advantage.
Strategic planning involves an analysis of the company's
strategic initial situation prior to the formulation, evaluation and selection of market-oriented
competitive position that contributes to the company's goals and
marketing objectives. The SBU Concept . A distinguishing characteristic of Phase III planning in diversified companies is the formal grouping of related businesses into
strategic business units (SBUs) or organizational ... An understanding of business strategy and
competitive advantage is important for
strategic marketing planning, specifically for small and mid-sized businesses. BEST! Competitive Marketing: A Strategic Approach Rar. Market research helps you find customers for your business.
Competitive analysis helps you make your business unique. Combine them to find a
competitive advantage for your small business.
Det British Journal of
Marketing Studies Vol.2, No.5,pp. 17-34. September 2014 Published by European Centre for Research Training and Development UK (
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Relationship Marketing, Page 2 1.0. INTRODUCTION The purpose of
competitive strategy is to achieve a sustainable
competitive … Effectively market and brand products and services in increasingly
competitive, commoditised markets; Get up-to-date on the latest trends in consumer behaviour and the implications on
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