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marketing strategy is based on the following principles: 1.Focus on product and place elements of the
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Vem bor i källaren? ...then just stay fat. Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and
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International marketing plays a central role as multinational corporations (MNCs) seek market opportunities and expand globally (Douglas & Craig, 2006).Katsikeas (2003) reviewed advances in
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Domino theory:
Domino theory,
theory in U.S. foreign policy after World War II stating that the “fall” of a noncommunist state to communism would precipitate the fall of noncommunist governments in neighbouring states. The
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