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Marketing is defined by the American
Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process ... Philip
Kotler (Chicago, Illinois, 27 de mayo de 1931), es un economista y especialista en mercadeo estadounidense, titular distinguido, desde 1988, de la cátedra de
Marketing Internacional S.C. Johnson & Son en la J.L. Kellogg Graduate School of Management perteneciente a la Northwestern University en Evaston, Illinois, seis veces considerada por Business Week la mejor facultad en temas ... download Marketing An Introduction By Armstrong And Kotler buy Marketing An Introduction By Armstrong And Kotler android
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Marketing is the process by which customer needs are anticipated and identified. Ways are found of meeting those needs at a price that consumers are prepared to …
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