Sales promotion: definition.
Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand.
Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
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sales promotion techniques are highly effective in exposing customers to products for the first time and can serve as a key promotional component in the early stages of new product introduction. ebook Sales promotion kf8 download
Sales promotion is an important component of a company's marketing communication strategy along with advertising, public relations, and personal selling. At its core,
sales promotion is a marketing activity that adds to the basic value proposition behind a product (i.e., getting more for less) for a limited time in order to stimulate consumer purchasing, selling effectiveness, or the effort of ...
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Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of
sales-incentives). It is used to introduce new product, clear out ...
BigCity is an independent marketing agency specializing in Consumer & Trade Promotions, Loyalty Programs, Strategic Alliances, Contests and Sweepstakes. Stimulation of
sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities.
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