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Armenia and the Campaign of 1877 7/8/2017 · Salience: “Who are you?” The first level of brand equity deals with your brand’s identity and how people recognize it. Salience refers to the prominence of your brand and whether or not it ... download Key Points. Keller's Brand Equity model is also known as the Customer-Based Brand Equity (CBBE) Model. Kevin Lane Keller developed the model and published it in his widely used textbook, "Strategic Brand Management." Parents Primer Seven Short Lessons In Child Raising Strategic Brand Management By Kevin Lane Keller epub download DK Readers L4: D-Day Landings: The Story Of The Allied Invasion Antonio Vivaldi and the Baroque Tradition (Classical Composers) read Strategic Brand Management By Kevin Lane Keller ebook download Kevin Lane Keller (1998) ,"Branding Perspectives on Social Marketing", in NA - Advances in Consumer Research Volume 25, eds. Joseph W. Alba & J. Wesley Hutchinson, Provo, UT : Association for Consumer Research, Pages: 299-302. 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