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The 3M Model of Motivation and
Personality: Theory and Empirical Applications to Consumer Behavior. Boston, MA: Kluwer Academic. Google Scholar, Crossref: Mowen, J. C., Carlson, B. (2003). “ Exploring the Antecedents and Consumer Behavior Consequences of the Trait of Superstition.” Psychology & Marketing, 20 (12): 1045-65.
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the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a …
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the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's
3M model accounts for high levels of variance in consumer behavior.
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the 3M Model of Motivation and Personality [Mowen JC.
The 3M Model of Motivation and
Personality: Theory and Empirical Applications to Consumer Behavior. Kluwer Academic Publishers, 2000.] and identify how the model works to organize personality constructs into a … Get this from a library!
The 3M model of motivation and personality
: theory and empirical applications to consumer behavior. [John C Mowen] -- "Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called
the 3M, ...
The Politics of Disorder (The Norton library, N749) Computer Aided Design with Unigraphics V18 Across these five studies, the empirical results reveal that
the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's
3M model accounts for high levels of variance in consumer behavior.
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personality: theory and empirical applications to consumer behavior / by John C. Mowen. p.cm. Includes bibliographical references and index. ISBN 978-1-4419-5091-8 ISBN 978-1-4757-6708-7 (eBook) DOI 10.1007/978-1-4757-6708-7 1. Motivation research (Marketing) 2. Consumers' preferences. 3.Personality. 1. Title.
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Personality: Theory and Empirical Applications to Consumer Behavior. John C. Mowen. Springer Science & Business Media, ... which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book ...
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Personality: Theory and Empirical Applications to Consumer Behavior 2000th Edition. by John C. Mowen (Author) › Visit Amazon's John C. Mowen Page. Find all the books, read about the author, and more. See search results for this ... B.O.O.K The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior Ebook The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior ePub download
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