Search for a blogger to advertise

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Every blogger is a brand. He has his own audience, topics, communication style, speech, recognizable features and individual tone of the voice. You need to analyze the blog in detail to understand whether its style suits your type of advertising.
Microinfluencer is also an influencer
When choosing a blogger, do not pay attention to exclusively promoted bloggers. Their content is not focused in one direction, which complicates the classification of target interests. The main goal is to get through. For this it may not be necessary to order advertising from the tops. There is a situation: I ordered advertising from a millionaire and the effect is not happy. At the same time, advertising on a small but narrowly targeted channel can show efficiency many times more due to a clear vector of content.
Don't rely solely on statistics. It is very important to compare the topic of your ad and the topic of the blog in which you plan to appear. Lifestyle blogs usually have a loyal audience that is looking forward to the next blog series. In this case, the influencer has a real influence on them: the audience trusts his recommendations and advice. On the other hand, culinary blogs very often get traffic primarily from Google searches. Need a recipe hammered into a search engine found. This way you can achieve different blog goals on different topics. A blog with a loyal community can help you profit from product sales. On the other hand, with a narrow profile blog, you will find it easier to ensure long-term brand awareness and SEO support.

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But many advertisers still believe that YouTube advertising is not suitable for them; it is too expensive to produce and ineffective for solving performance problems. Most small and medium-sized businesses use online advertising only for the purpose of attracting conversion traffic here and now for a quick return on investment.

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More and more advertisers are investing in video ads. But the questions of how and where it is profitable to place it are still relevant.

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YouTube uses   find influencers   ads, which means that payment is not made for possible views, but for a specific number of interactions or views. The commercials must be located on the YouTube server. To avoid difficulties with downloading and choose the correct content format, the service contains technical requirements for video advertising.
YouTube ads come in three formats:
- Video advertising
- Ads
- Splash ads.
The advantages of such advertising are that you yourself decide how much to pay for advertising, thus adjusting your own costs and coverage. The length of the video can exceed the 30-second limit, which means there is more time to talk about your product. Ads can be displayed not only on YouTube but also on display networks.

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The video ad format is offered to the user in the YouTube search results in the list with similar videos. An ad is considered viewed if the viewer clicks on the ad. YouTube is first of all a social network so that your ads look organically echoed with the main content and do not violate the rights of users, you should adhere to the rules regarding advertising.

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If you want users to see your ad throughout the day, then choose the Standard display method. When using the Accelerated display method, ads will be displayed very often at the beginning of the day and therefore the budget can run out very quickly.

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Remember that video ads must meet certain requirements. Choose in what format it will be displayed and how the icon will look. Having written descriptions for the video, see how it will look ready-made on a mobile device or computer.